Privacy Policy

This privacy policy describes how we handle your personal information. We collect, use and share personal information to help Vascular Perspectives Ltd websites work and to keep them safe.

We collect and store the following personal information:

• email address, computer sign-on data, physical contact information
• other information, including users IP address and standard web log information.

Use

We use users’ personal information to:

• provide our services.
• resolve disputes and troubleshoot problems.
• encourage safe trading and enforce our policies.
• customise the user experience, measure interest in our services, and inform users about services and updates.
• communicate marketing and promotional offers to you.

Disclosure

We don’t sell or rent users’ personal information to third parties for their marketing purposes. We may disclose personal information to respond to legal requirements, enforce our policies, or protect anyone’s rights, property, or safety. We may also share personal information with:

• corporate affiliates who help detect and prevent potentially illegal acts and provide joint services.
• service providers who help with our business operations.

Patient Privacy

Patients have a right to privacy that should not be infringed without informed consent. Identifying information, including patients’ names, initials, or hospital numbers, should not be published in written descriptions, photographs, and pedigrees unless the information is essential for scientific purposes and the patient (or parent or guardian) gives written informed consent for publication.

Identifying details should be omitted if they are not essential. Complete anonymity is difficult to achieve, however, and informed consent should be obtained if there is any doubt. For example, masking the eye region in photographs of patients is inadequate protection of anonymity.

Security

All information provided is stored in a database on a secure server. We use many tools to protect your personal information against unauthorised access and disclosure.

Cookie Policy

1. Introduction
   This Cookie Policy explains how we use cookies and similar tracking technologies on our website. By using our website, you agree to the use of cookies as described in this policy.

2. What Are Cookies?
   Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and to provide reporting information to site owners. Some cookies are set by third-party providers to deliver specific functionality on our site, such as analytics.

3. Types of Cookies We Use
   We use both first-party and third-party cookies on our website for the following purposes:

• Essential Cookies: These cookies are necessary for our website to function properly. They enable core functionality such as security, network management, and accessibility.
• Analytics and Performance Cookies: We use third-party analytics tools (such as Google Analytics, Adobe Analytics) to help us understand how visitors interact with our site, measure traffic, and improve performance. These cookies collect information such as page visits, time spent on the site, and interactions with content.

4. Third-Party Tracking Tools
   We work with third-party service providers to collect and analyse information about how you use our website, so we can improve its performance and usability. These third parties may use cookies and other tracking technologies to deliver analytics services and measure engagement. These tools may also help us serve relevant advertisements and personalize your experience.Our key third-party tracking tools include:

• Google Analytics: To help us understand how visitors engage with our site.
• Microsoft Clarity: Provides insights into user interactions through session recordings and heatmaps, helping us optimise user experience by identifying areas for improvement.Each of these third parties may have its own privacy policy, and we encourage you to review those policies for more information on how they handle your data.

5. Managing Your Cookie Preferences
   When you first visit our website, you will see a cookie banner that allows you to consent to or reject different types of cookies. You may update your preferences at any time by clicking on the [“Cookie Settings” link] available on our site.
   You can also control cookies by adjusting your browser settings. However, please note that disabling certain cookies may impact the functionality of our website.

7. Changes to This Policy
   We may update our Cookie Policy from time to time to reflect changes in legal requirements, our business practices, or advancements in technology. We encourage you to review this policy periodically.
8. Contact Us
   If you have any questions about this Cookie Policy or our data practices, please contact us at enquiries@vpmed.co.uk